https://www.forbes.com/sites/brandonkochkodin/2023/03/17/merch-madness-the-riches-flowing-to-ncaa-athletes-are-too-much-for-alumni-groups-to-handle/
The business of recruiting top performers and connecting them to money-making opportunities has gotten too complicated for many volunteer collectives, so they’re handing off the job to NIL professionals. It didn’t take long for Mark Comer to realize that The Royal Blue Collective, a booster group for Brigham Young University sports, wouldn’t be able to
Merch Madness: The Riches Flowing To NCAA Athletes Are Too Much For Alumni Groups To Handle
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