Bud Light Planning Post-Boycott Ad Blitz—With Cash Giveaways, Country Concerts And Ads With NFL Stars

https://www.forbes.com/sites/willskipworth/2023/06/22/bud-light-planning-post-boycott-ad-blitz-with-cash-giveaways-country-concerts-and-ads-with-nfl-stars/
Topline Anheuser-Busch is tripling its media advertising investment in Bud Light, including partnerships with country music and NFL stars, an executive told Variety , as the company tries to end weeks of tumult and surprise conservative boycotts following a promotion with a transgender influencer. Key Facts Todd Allen, vice president of Bud Light, said in