https://www.forbes.com/sites/paultassi/2023/07/23/metas-threads-doesnt-work-because-elon-musks-twitter-is-just-worse-not-dead/
There are a number of stories about how despite an initial Instagram-based surge of Threads sign-ups, user retention has fallen sharply. The Wall Street Journal reports daily active users on Threads are down 70%, with time spent on the app down to 4 minutes, less than 20% of the 21 minutes users were spending on

Meta’s Threads Doesn’t Work Because Elon Musk’s Twitter Is Just Worse, Not Dead
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