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Why is it so hard to shift marketing’s focus from leads to accounts?

Why is it so hard to shift marketing’s focus from leads to accounts?

By Mike Pastore on June 2, 2025

https://martech.org/why-is-it-so-hard-to-shift-marketings-focus-from-leads-to-accounts/
The challenges transitioning from leads to accounts in B2B are both technical and organizational.
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Mike Pastore
Mike Pastore

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