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57% of consumers trust brands more when they use AI, study finds

57% of consumers trust brands more when they use AI, study finds

By Constantine von Hoffman on February 3, 2026

https://martech.org/57-of-consumers-trust-brands-more-when-they-use-ai-study-finds/
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line.
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Constantine von Hoffman
Constantine von Hoffman

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