Not manufacturing, but building a brand like LEGO and Mattel is the real fight: KV Toys director

https://www.cnbctv18.com/business/companies/not-manufacturing-but-building-a-brand-like-lego-and-mattel-is-the-real-fight-kv-toys-director-19944749.htm
KV Toys, the company behind flagship brand QUCO, said building a homegrown toy brand to rival global giants LEGO and Mattel remains its toughest challenge, requiring years of trust and innovation…