https://fortune.com/2026/10/25/we-like-to-be-first-to-be-second-how-true-religions-ceo-is-rebuilding-the-denim-brand-for-gen-z-and-millennials/
Michael Buckley has remade the early-2000s premium-denim label with $59 jeans, bedazzled everything, and concerts…
‘We like to be first to be second’: How True Religion’s CEO is rebuilding the denim brand for Gen Z and millennials
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