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AI is paying off for B2B marketing. For B2B marketers? Not so much.

https://martech.org/ai-is-paying-off-for-b2b-marketing-for-b2b-marketers-not-so-much/
82% of B2B marketers say AI skills haven’t helped their paycheck, and 70% are upskilling on their own time and their own dime.
The post AI is paying off for B2B marketing. For B2B marketers? Not so much. appeared first on MarTech…