Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead. The post AI transformation: 2025 predictions appeared first on MarTech...
Posts published by “Chris Wood”
Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration. The post Adobe Express partners with Box appeared first on MarTech...
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays. The post Holiday ecommerce start surpasses record-breaking forecast appeared first on MarTech...
95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. The post Marketers link AI to revenue growth and plan to increase 2025 investments appeared first on MarTech...
Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy. The post SMS deliverability: What you need to know appeared first on MarTech...
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. The post Pinterest introduces Performance+ ad campaign suite appeared first on MarTech...
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. The post 2024 online holiday spending set for record year with $240 billion in sales appeared first on MarTech...
IRCODE combines app and AI-powered visual recognition to make out-of-home, video and TV ads scannable and shoppable. The post QR code alternative introduces shoppable video ad tool appeared first on MarTech...
Brands have options when it comes to breaking through the political noise this fall. The biggest decision: get involved or stay out of politics? The post Intense election ad buying could upend brands’ holiday marketing plans appeared first on MarTech...
Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era. The post Email marketers sharpen deliverability tactics at MailCon appeared first on MarTech...