Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. The post How marketers are leveraging Olympics’ focus on women’s sports to drive engagement appeared first on MarTech...
Posts published by “Chris Wood”
Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. The post How M&M’s transformed ERP and commerce with composable architecture appeared first on MarTech...
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom. The post Adobe unveils Adobe Express for Enterprise appeared first on MarTech...
The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels. The post Klaviyo launches Klaviyo AI appeared first on MarTech...
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot. The post 4 tips for auditing your marketing automation program appeared first on MarTech...
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time. The post Marketing AI blueprint unveiled at The MarTech Conference appeared first on MarTech...
On the hunt for something new? Check out who's hiring in martech this week. The post The latest jobs in martech appeared first on MarTech...
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech...
With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox. The post Metropolitan Museum of Art launches Roblox augmented reality experience appeared first on MarTech...
The strike by the Writers' Guild is already hitting TV ad sales hard. Unless there's a fast settlement the situation will likely get worse. The post TV ad revenue challenged by writers’ strike appeared first on MarTech...