Managing customer profiles effectively can lead to better customer experience use cases. The post 3 approaches to merging profiles when resolving identities appeared first on MarTech...
Posts published by “Chris Wood”
The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon. The post AWS unveils AWS Entity Resolution appeared first on MarTech...
Roku Select and Plus Series TVs will be available in the U.S. in spring 2023. The post Roku introduces branded HD and 4K TVs appeared first on MarTech...
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI. The post 2023 Predictions: How data will change marketing in the new year appeared first on MarTech...
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds. The post Over half of marketers are using the metaverse or considering it appeared first on MarTech...
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers. The post Bizzabo introduces Klik Experiential for in-person events appeared first on MarTech...
To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned. The post How to ID and organize data with a new CDP appeared first on MarTech...
Customer data experts break down the key ingredients that go into a CDP. The post How to build customer profiles using a CDP appeared first on MarTech...
The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop. The post Hot Topic launches metaverse Halloween collection on Roblox appeared first on MarTech...
Marketers can use location data to find new customer insights and improve ROI. The post How location data helps marketers acquire new customers and expand campaigns appeared first on MarTech...