Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust. The post How digital-first customers respond to trust-based marketing engagement appeared first on MarTech...
Posts published by “Chris Wood”
M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration. The post Implementing a CDP? Have use cases ready for a smooth transition appeared first on MarTech...
CarMax maps out their growing omnichannel marketing analytics strategy. The post Using analytics to optimize marketing spend and drive sales appeared first on MarTech...
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. The post How marketers used the Super Bowl to influence fans on social media and search appeared first on MarTech...
MintNFT’s James Sun, who helped make Balmain and Barbie auctionable, spells out the NFT playbook for marketers. The post 4 key strategies for NFT brand launches appeared first on MarTech...
Student athletes are just one example of figures audiences find relatabe and we've been covering that this week. The post Good morning: Marketers are looking for relatable figures appeared first on MarTech...
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. The post How are digital agencies helping marketers transform in 2022? appeared first on MarTech...
Identify the golden milestones on the customer journey and make each one of them count. The post Good morning: Go for gold appeared first on MarTech...
Data collaborations continue to evolve the CTV landscape. The post Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers appeared first on MarTech...
U.S. consumers spent a record $204.5 billion online in Nov and Dec. The post E-commerce spending broke holiday records in 2021 appeared first on MarTech...