Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. The post 57% of consumers trust brands more when they use AI, study finds appeared first on MarTech...
Posts published by “Constantine von Hoffman”
82% of B2B marketers say AI skills haven't helped their paycheck, and 70% are upskilling on their own time and their own dime. The post AI is paying off for B2B marketing. For B2B marketers? Not so much. appeared first on MarTech...
The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and Conversion API to standardize advertisers’ shared data appeared first on MarTech...
Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot. The post Shopify wants to put commerce inside every AI conversation appeared first on MarTech...
Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey. The post How AI agents will reshape every part of marketing in 2026 appeared first on MarTech...
Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. The post Salesforce buys AI startup to boost its enterprise search abilities appeared first on MarTech...
The new Agentic RTB Framework promises to slash programmatic ad latency by 80%—and reshape how AI-powered agents trade in real time. The post IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency appeared first on MarTech...
What you need to know about marketing on Reddit. Updated with details about the new community engagement metrics. The post Marketing on Reddit: What you need to know appeared first on MarTech...
Who are you going to believe, Google or six LLMs trained on every piece of data on the planet? The post Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree. appeared first on MarTech...
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on new analytics and company attribution features. The post Marketing on LinkedIn: What you need to know appeared first on MarTech...