OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better than AI. The post AI-powered martech releases and news: May 1 appeared first on MarTech...
Posts published by “Constantine von Hoffman”
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences. The post Are synthetic audiences the future of marketing testing? appeared first on MarTech...
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. The post AI can find your ideal customers, but only humans can build real relationships appeared first on MarTech...
Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised. The post Are AI agents a big deal? Or just bots in formal wear? appeared first on MarTech...
TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse. The post Chris Penn talks DeepSeek and its big impact on marketers appeared first on MarTech...
U.K. marketers say they're relying on AI to connect with shoppers for the holiday season. The post AI-powered martech news and releases: December 12 appeared first on MarTech...
Seven states have privacy protection laws in effect. Ten more laws will kick in by the end of next year. Updated with information on laws that will take effect in January. The post U.S. state data privacy laws: What you need to know appeared first on MarTech...
Marketers are stuck using slow and imprecise tools to assess what's working with their creatives. The post How AI can revolutionize creative impact measurement appeared first on MarTech...
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. The post Beyond the funnel: A new approach to content marketing appeared first on MarTech...
77% of U.S. workers say they don't know how to use their new AI tools, according to a new report. The post AI-powered martech news and releases: October 24 appeared first on MarTech...