How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner. The post Behind the scenes of Betterment’s B2B brand awareness campaign appeared first on MarTech...
Posts published by “Constantine von Hoffman”
86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report. The post AI-powered martech releases and news: March 28 appeared first on MarTech...
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. The post Only 6% of global marketers apply customer insights to product and brand appeared first on MarTech...
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond. The post 10 top marketing podcasts for 2024 appeared first on MarTech...
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people. The post How the rise of AI makes people more important in marketing appeared first on MarTech...
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. The post Hate speech on social media can significantly damage brands: Study appeared first on MarTech...
20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. The post The latest AI-powered martech products, platforms and additions appeared first on MarTech...
When COVID hit, Georgia's government was overwhelmed by people wanting unemployment help. Fortunately the state's Digital Services agency was ready. The post How a customer service crisis drove the use of chatbots in Georgia appeared first on MarTech...
Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The post Round-up of this week’s AI-powered marketing technology releases appeared first on MarTech...
Our GA4 expert talks about how analytics has changed over the years and tells some interesting, funny stories from his long career. The post Alan K’necht: Spotlight on the expert appeared first on MarTech...