Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don't get the click. The post Why AI visibility can increase direct traffic even when nobody clicks appeared first on MarTech...
Posts published by “Dan Taylor”
Sessions don’t tell the full SEO story in AI search. Engagement metrics reveal whether content actually satisfies user intent. The post Why engagement metrics matter more than sessions in AI search appeared first on MarTech...
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. The post Why it’s time to treat AI referrals as their own channel in GA4 appeared first on MarTech...