As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. The post The myth of brand community in the age of data agency appeared first on MarTech...
Posts published by “Jay Mandel”
Reflect on the impact of AI on 2024 but also consider what comes next in 2025. The post Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025 appeared first on MarTech...
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. The post Why marketers must move from retention tactics to customer respect appeared first on MarTech...
Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value. The post The fading third place: A reflection on Starbucks and society appeared first on MarTech...