Despite economic concerns, consumers responded to discounts in key categories like toys. The post Final 2022 holiday numbers break ecommerce records appeared first on MarTech...
Posts published by “Kim Davis”
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. The post Channel99 will help marketers measure the performance of channels and vendors appeared first on MarTech...
Optimizely customers discuss how they are using the DXP's products at Opticon 2022. The post Marketing collaboration and experimentation in action appeared first on MarTech...
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. The post B2B customer journeys that begin at review sites are significantly shorter appeared first on MarTech...
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions. The post CTV overtakes mobile for global ad impressions appeared first on MarTech...
The Adobe Digital Price Index sees e-commerce price increases finally slowing. The post Online inflation is beginning to ease appeared first on MarTech...
Analytics vendor SAS has added a sell-side AVOD platform to its suite of marketing and advertising solutions. The post SAS announces AVOD ad management platform appeared first on MarTech...
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report. The post Aggregation is key to the new Martech Map appeared first on MarTech...
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey. The post How did you change up your stack? Take the 2022 MarTech Replacement Survey appeared first on MarTech...
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine. The post Russia increases isolation with Instagram ban appeared first on MarTech...