Marketing may not own cybersecurity, but it does own a lot of interfaces with third-party vendors. The post Good morning: Do you ever think about security? appeared first on MarTech...
Posts published by “Kim Davis”
David Raab of the CDP Institute says CDP and CRM should not be confused. The post Don’t conflate CDP and CRM appeared first on MarTech...
So long as you have unified customer profiles and can activate them, does it matter what the solution is called? The post “I say CDP, you say CRM”: Wednesday’s Daily Brief appeared first on MarTech...
Plus the search for a marketing ops ninja rock star... The post B2B cozies up to empathy: Tuesday’s Daily Brief appeared first on MarTech...
Journey Events and Journey Stages combine to track account progress and identify the activities promoting it. The post RollWorks announces new capabilities focused on the B2B customer journey appeared first on MarTech...
In 2021, marketing budget were dramatically cut, but spend on marketing tech held steady. The post Gartner: Marketing budgets slashed in 2021 appeared first on MarTech.
Plus, email's elements of content The post Direct-to physician marketing, FLoC: Wednesday’s daily brief appeared first on MarTech.
Plus a recommended read: Google's Sundar Pichai in conversation. The post Merkle raises its commerce game: Tuesday’s daily brief appeared first on MarTech.
Plus HBO Max blames the intern of course. The post What does best workplace even mean any more? Monday’s daily brief appeared first on MarTech.
Their Lexicon identity graph is embedded in the ad exchange itself. The post 33Across has a supply side plan to make unauthenticated traffic addressable appeared first on MarTech.