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Posts published by “Lloyd Culton”

The perils of PR

Companies can spend a fortune on their imageSOME DECADES ago Bartleby was covering the results of a company that was then in the FTSE 100 index. He was ushered into the offices of the firm’s public-relations outfit, whereupon the smooth-talking PR man (still a titan of the industry today) launched into a ten-minute monologue about…