You invest hours in images, design and color schemes. But what happens when customers explore your website without ever seeing it? The post Voice agents will change how you think about your brand and your website appeared first on MarTech...
Posts published by “Mike Pastore”
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies. The post Marketers discuss their first-party data strategies appeared first on MarTech...
Threads is proving to be a serious Twitter/X alternative. Updated to include a report that ads are coming to Threads in early 2025. The post Marketing on Threads: What you need to know appeared first on MarTech...
How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers. The post Making sense of the $3 billion market for B2B marketing data appeared first on MarTech...
Mining customer data for insights, and turning those insights into actions, is easier than ever before. The post How a free AI tool will help you develop a customer marketing strategy appeared first on MarTech...
Users say there's a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple. The post Salesforce goes down, while speculation and conspiracy theories go up appeared first on MarTech...
How will all those AI announcements impact the way you work? Let’s take a closer look. The post 3 announcements from Dreamforce marketers need to follow appeared first on MarTech...
It's not a question of 'if' AI will deliver value for your team, but 'where.' Here are areas and functions to consider. The post AI in marketing: Examples to help your team today appeared first on MarTech...
Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works. The post 6 marketing books to read in 2024 appeared first on MarTech...
Streamlining the management of campaigns saves time and increases agility, but you're unlikely to find one solution that fits all of your needs. The post Campaign management software: What can it do for you? appeared first on MarTech...