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Posts published by “Shannen Balogh and Carter Johnson”

Gen Z-focused fintechs live and die by social media. Here’s how they’re trying to out-influence each other, and traditional banks, to nab 82 million customers for life.Gen Z-focused fintechs live and die by social media. Here’s how they’re trying to out-influence each other, and traditional banks, to nab 82 million customers for life.

Gen Z-focused fintechs live and die by social media. Here’s how they’re trying to out-influence each other, and traditional banks, to nab 82 million customers for life.

By Shannen Balogh and Carter Johnson on February 19, 2021

Summary List PlacementTaylor Krebs remembers her friends' reactions when she started using Step, a banking app that caters to Generation Z. Krebs, a ninth-grader, had early access to Step because the company's CEO, CJ MacDonald, is a close family friend. The startup offers a secured credit card and the ability to send and receive money…