IKEA is a retailer known for furniture that the customers have to assemble. Its showrooms feature ongoing displays of its products, and delicious Swedish meatballs are sold in restaurants located inside its stores. It is also known as affordable, which may make you ask, “How can an affordable brand, like IKEA, create a luxury experience?”
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How important is a social cause to your customers? More than half of the customers (62%) we surveyed for our 2025 annual customer service and CX study said they prefer to do business with a brand that supports a social cause that is important to them. Fifty-two percent of customers said they would be willing