Lost in the complexities of agile marketing? Here's how to measure its success with meaningful metrics that focus on outcomes. The post 4 agile marketing metrics that really move the needle appeared first on MarTech...
Posts published by “Stacey Ackerman”
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies. The post Supporting Cast: Getting started with the Agile Marketing Navigator appeared first on MarTech...
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework. The post A marketer’s glossary to essential agile marketing terms appeared first on MarTech...
This survey will help you to find out how they feel your company is currently doing in relation to these principles. The post Use this assessment to gauge team alignment with agile marketing values appeared first on MarTech...
A rundown of agile's next wave. The post Living the 5 values of agile marketing appeared first on MarTech.
A team which sticks together understands its own dynamics and gets more done, faster. The post Why sticky agile marketing teams perform better appeared first on MarTech.