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Posts published by “Steven Bertoni”

Inside Athletic Brewing’s Plan To Make Boozeless Beer A Billion-Dollar Business

Bill Shufelt and John Walker are making nonalcoholic beers tasty enough to please the biggest suds snobs. And with a nearly $500 million valuation, investors are intoxicated. On a dreary Wed­nesday in January, Bill Shufelt, the cofounder and CEO of Athletic Brewing, grabs a yellow can of golden ale off the humming conveyor belt in