The real issue isn’t the platform, but the assumption of identity ownership — a model undone by fragmentation, regulation and platform control. The post CDPs are dead, brands just haven’t noticed appeared first on MarTech...
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Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot. The post Shopify wants to put commerce inside every AI conversation appeared first on MarTech...
From chatbots to behind-the-scenes automation, combining visible and invisible AI effectively is key to delivering seamless, satisfying customer experiences. The post How visible and invisible AI shape the customer experience appeared first on MarTech...
Can your measurement systems stand up to leadership’s toughest questions about impact, incrementality and decision-making? The post 5 ways to improve marketing measurement in 2026 appeared first on MarTech...
Communication is the smartest investment organizations can make to improve performance, culture, and leadership...
Emotions have power. These quotes illustrate the beauty of learning to harness that power...
Anthropic, meanwhile, is charging ahead into the AI health care space...
Nvidia wants to supply the intelligence layer for autonomy without building the car itself, but it still wants to own the technology that makes self-driving a reality
With earnings season about to kick off, U.S. stock futures slipped Sunday, after the Dow and S&P 500 closed Friday at record highs...
President Donald Trump on Sunday threatened to exclude Exxon Mobil from any oil deals in Venezuela, after the oil giant apparently didn’t display enough enthusiasm during a Friday meeting at the White House...