Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey. The post How AI agents will reshape every part of marketing in 2026 appeared first on MarTech...
Posts published in “Business”
Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization. The post 3 incrementality testing mistakes — and how to avoid them appeared first on MarTech...
Find yourself saying, ‘I can’t trust the data in [name your martech tool]?’ You’re not alone. But help is on the way. The post The data quality paradigm shift has arrived appeared first on MarTech...
Turn inconsistent asset names into a system that improves searchability, reporting and day-to-day execution across teams. The post A 5-step blueprint for CRM naming conventions appeared first on MarTech...
Trump’s actions are in line with his domestic policy changes aimed at removing curbs on pollution and fossil fuels, and follow a decision in January 2025 to begin a year-long process to quit the Paris Agreement
The Plastics Pipe Institute highlights its role in performance testing, codes, and modern piping adoption...
The Kraft Group, owner of the MLS franchise and the NFL’s Patriots, committed at least $100 million to site remediation and waterfront development...
Rudolph and Sletten will build a new performing arts center in San Francisco and new healthcare facilities at UC Davis Health’s Sacramento, California, campus...
Artificial intelligence-assisted planning, procurement and scheduling solutions all received cash infusions in the final quarter of 2025...
Contractors will be keeping tabs on material costs, data center demand, interest rates and more this year...