IRCODE combines app and AI-powered visual recognition to make out-of-home, video and TV ads scannable and shoppable. The post QR code alternative introduces shoppable video ad tool appeared first on MarTech...
Posts published in “Business”
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business. The post TikTok Search Ads Campaign launches in US appeared first on MarTech...
VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. The post Data collaboration improves ad metrics for Canada’s VIA Rail appeared first on MarTech...
SAP announced new integrations to support customer success, sales and ecommerce at SAP CX Live today. The post SAP integrates with Gainsight and ChannelEngine appeared first on MarTech...
Stop chasing shiny marketing trends and get back to what works. Here's how email marketing still drives revenue growth with the right focus. The post If I could double your email revenue, would you listen to me? appeared first on MarTech...
Failure to reach a new longshoremen contract deal risks many East and Gulf Coast ports closing before the year-end consumer spending push -- threatening billions in losses to businesses...
The Biden administration continues taking measures to keepChinese technology that could pose security risks from coming into the United States...
Gov. Gavin Newsome signs law pushing out all plastic grocery bags from supermarkets...
When the cofounder of a giant tech outfit like Salesforce publicly disses a rivalproduct, it's worth noting whatthey say. And Benioff certainly had some choice words about Microsoft's big AI push...
In a planned rebrand, OpenAI considers usinga big "O" tosymbolizethe future of AI tech. It may be a minimalist step too far...