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Posts published in “Uncategorized”

The meaning of mission statements

“WE ARE A community company committed to maximum global impact. Our mission is to elevate the world’s consciousness.” The opening lines of WeWork’s prospectus for its planned initial public offering in 2019 seem to confirm the worst about mission statements. People sit in a room earnestly discussing the differences between their purpose, their vision and…

What is a Niche Market?

Knowing what a niche market is lets you specialize in a certain segment so you can start providing products and services uniquely suited to your customers...