Trials have proven the benefits of a four-day workweek, but what about the downsides? A workplace researcher spells them out...
Posts published in “Uncategorized”
It certainly makes Amazon's meetings "unusual," says Bezos. But it also makes them better...
A cyber-security executive offers a guide to a hack-free holiday...
Learn about a strategic approach to using AI and ML in your marketing analytics. The post AI and maching learning in marketing analytics: A revenue-driven approach appeared first on MarTech...
Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works. The post 6 marketing books to read in 2024 appeared first on MarTech...
Here's how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact. The post How to create case studies that sway B2B decision-makers appeared first on MarTech...
Streamlining the management of campaigns saves time and increases agility, but you're unlikely to find one solution that fits all of your needs. The post Campaign management software: What can it do for you? appeared first on MarTech...
Here's what email marketers should and shouldn't do to manage inactive subscribers and rebuild engagement. The post How to create a re-engagement strategy that doesn’t insult your subscribers appeared first on MarTech...
Operationalizing AI doesn't require an entirely new tech stack. Learn how to leverage your MOps foundations and simply expand them to enable AI productivity. The post The 5 key pillars of AIOps in marketing appeared first on MarTech...
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation. The post Getting help with customer experience transformation: Best of the MarTechBot appeared first on MarTech...