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Here’s why Tim Walz and J.D. Vance loving Diet Mountain Dew could actually hurt the brand

https://www.marketwatch.com/story/tim-walz-and-j-d-vance-are-both-diet-mountain-dew-fans-heres-why-that-could-hurt-the-brand-6c6099c3?mod=mw_rss_topstories
Mountain Dew has long been associated with youth culture, but the brand may now be struggling to make that connection…

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