https://www.bloomberg.com/news/articles/2025-06-06/sweden-s-fast-fashion-giant-h-m-edges-back-toward-private-ownership
The Perssons are now within striking distance of full control of the retailer, which in recent years has been losing ground among shoppers to its main rival Zara and “ultra-fast fashion” upstarts like Shein
H&M billionaire quietly moves brand toward private ownership
Published in Business and Uncategorized
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