How IKEA Creates A Luxury Experience

https://www.forbes.com/sites/shephyken/2025/11/09/how-ikea-creates-a-luxury-experience/
IKEA is a retailer known for furniture that the customers have to assemble. Its showrooms feature ongoing displays of its products, and delicious Swedish meatballs are sold in restaurants located inside its stores. It is also known as affordable, which may make you ask, “How can an affordable brand, like IKEA, create a luxury experience?”