https://fortune.com/2026/07/20/how-nestle-turned-a-chocolate-heist-into-a-masterclass-in-brand-building/
When thieves made off with a truckload of KitKats, Nestlé’s marketing team decided the best crisis response was to make a joke of it—it’s European marketing head explains how it pulled off the feat…
How Nestlé turned a chocolate heist into a masterclass in brand building
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