https://www.inc.com/sydney-sladovnik/why-olipop-is-taking-a-page-out-of-oscar-meyers-marketing-playbook.html
The soda brand is paying to send two ‘best friends’ on a cross-country trip. All they have to do is drink Olipop and make the business look good…

How Olipop is Using Everyone’s ‘Dream Job’ for its own Marketing
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