https://www.livemint.com/news/india/india-readies-a-new-soft-power-playbook-11793348974780.html
India plans to promote its cultural heritage through joint UNESCO nominations, beginning with Chhath Mahaparv alongside Mauritius. Other proposals span shared historical sites and traditions, while government initiatives also include artist registries, international exhibitions and cultural events…
India readies a new soft power playbook
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