Inside Athletic Brewing’s Plan To Make Boozeless Beer A Billion-Dollar Business

https://www.forbes.com/sites/stevenbertoni/2023/02/15/inside-athletic-brewings-plan-to-make-boozeless-beer-a-billion-dollar-business/
Bill Shufelt and John Walker are making nonalcoholic beers tasty enough to please the biggest suds snobs. And with a nearly $500 million valuation, investors are intoxicated. On a dreary Wed­nesday in January, Bill Shufelt, the cofounder and CEO of Athletic Brewing, grabs a yellow can of golden ale off the humming conveyor belt in