https://www.inc.com/michael-tasner/liv-golf-spent-5-billion-renting-audience-lessons/91432140
LIV Golf proves that all the money and star power in the world can buy attention, but it can’t manufacture the one thing that keeps a business alive: people who genuinely care…

LIV Golf Just Collapsed. It Spent $5 Billion Renting an Audience Instead of Building One
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