http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/SzkyfRTIt5o/should-you-localize-your-product-for-the-chinese-market
Researchers found that the strategy can lead brands to lose what made them appealing in the first place (as well as a whole lot of time and money).
Should You Localize Your Product for the Chinese Market?
Published in Business and Uncategorized
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