“Steal Our Approach To Sustainability” Allbirds Co-CEO Joey Zwillinger On How The Company Responds To Copycats

https://www.forbes.com/sites/christophermarquis/2021/12/02/steal-our-approach-to-sustainability-allbirds-co-ceo-joey-zwillinger-on-how-the-company-responds-to-copycats/
Copying is rampant in the fashion industry. The idea of “fast fashion” is even built on quickly replicating popular styles, with products designed for a low price-point and so usually made of low quality and frequently environmentally destructive materials . Many companies have taken a stand against this trend and the associated increase in over-consumption.…