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The Longshot Winner of the Kentucky Derby Just Made a Few People Rich–and Revealed a Brutal Truth About a Very Common Cognitive Bias

https://www.inc.com/jeff-haden/the-longshot-winner-of-kentucky-derby-just-revealed-a-brutal-truth-about-a-common-cognitive-bias.html
If you bet $10 on Rich Strike to win the Kentucky Derby, you made $800. But that’s not the real lesson for small business owners about this long shot horse’s improbable victory…

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