The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and Conversion API to standardize advertisers’ shared data appeared first on MarTech...
Posts published in “Asides”
AI-powered automation reflects your process discipline and data quality. Without controls, it turns flawed assumptions into trusted mistakes. The post Bad processes don’t get better with automation appeared first on MarTech...
Sessions don’t tell the full SEO story in AI search. Engagement metrics reveal whether content actually satisfies user intent. The post Why engagement metrics matter more than sessions in AI search appeared first on MarTech...
Apple didn’t lose the AI race to Google. It won the chance to show us what ‘Apple Intelligence’ might actually look like...
Energy bills are skyrocketing and extreme temperatures are on the rise. LuxWall has a solution...
Satya Nadella revealed the key predictor at the World Economic Forum in Davos...
Ice is a major safety hazard for airplanes. So why is it so difficult for airports to stay on top of de-icing...
The threat of manipulation looms as AI companies gear up to sell ads...
Here's what young companies can borrow from Fortune 500 discipline, and what to leave behind to stay innovative...
When we couldn't outspend the biggest companies in our industry, we found another way to compete...