Research: To Get Employees to Use a Benefit, Make Signing Up a Little Harder

http://hbr.org/2026/08/research-to-get-employees-to-use-a-benefit-make-signing-up-a-little-harder

Adding a small, meaningful amount of friction at sign-up can improve follow-through on behaviors that require ongoing effort.

Published in Business and Uncategorized

Avery Forman